Software Pricing – Navigating the 30% Trap!
On average end users of enterprise software felt as though they utilized only 30% or so of the availability of that application. That is, they were not getting benefit from up to 70% of the software’s...
View ArticleThe Power of the Right Software Licensing & Pricing Models
One of the inherent dichotomies for software vendors exploring new pricing models is: Who do you talk to? The common response is “Discuss this with your existing customers – they know best” There’s...
View ArticleSoftware Licensing: What is the right investment?
Frequently I have the opportunity to discuss “software licensing costs” with ISV’s and device manufacturers in our industry. I always find it to be an intriguing discussion, and almost universally it...
View ArticleTackling Software Pricing & Packaging in the Cloud
Software pricing and packaging is an art form and perfecting it is an ongoing battle. Add cloud services to the mix along with your on-premise offerings and you have a recipe for disaster. I have spent...
View ArticleThere’s No Debate: ISVs Need to Consider Pricing, Virtualization Options
If you live in US or follow the news about US, you know that we are in middle of a political election season. You can’t go a week without watching
View ArticleLicense Management: Is There an App for That?
At a recent conference our CEO asked: “What’s the average price of software?” An interesting question. I started thinking about the mix of consumer vs enterprise, the uptake of subscription
View ArticleIs Going “Light” Right for Your Software Pricing Strategy?
One of the best parts about buying a new car, other than getting a new car, is that you can get the basic model plus a long list of extras.
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